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MediaMorph Edition 70 - by HANA News
The Economist's three D's for the post-search world
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The written-by-a-human bit
The most illuminating listen this week was The Economist's president, Luke Bradley-Jones’s appearance at The Press Gazette's Future of Media Technology Conference, also on their podcast.
Luke doesn’t shy away from the reality of a post-search world where Google clicks trend to zero. He then generously shares his 3 Ds for surviving and thriving in this new era:
Differentiation - artisinal and original text, audio and video - unique content that can’t be substituted. Admittedly, The Economist is coming from a position of strength here.
Direct relationships - don’t be disintermediated by platforms, bring the customer directly to the product, eg via a new Substack or events (130 a year). Meanwhile, ramp up blocking crawlers, while embracing AI to improve product experience - that’s your moat. This sounds contradictory, but is a nuanced and smart approach - embrace the tools you control while keeping uninvited AI bots at arm’s length
Discoverability - have clear entry points via brand marketing and social (60m followers) to expand presence, plus distribution partnerships. Linear TV, linear radio and out-of-home (think airports) work best. The Mad Men are back! They have also launched a NotebookLM for The World Ahead 2025 for visibility. Again, this is a nuanced approach to AI, using the external tools you can control.
Luke then takes a subtle dig at those who have signed licensing deals with platforms like OpenAI - ‘We see these products as publishing platforms. That's fundamentally what they are trying to create. And why would you license your content in any meaningful volume to a competitor platform?… There is no intent to create links through or traffic through to third parties. So if you think longer term, your business model is a licensing model, not an end destination, then that makes total sense.”
Ouch
The Economist is taking a plucky, principled stand here, one from a position of brand strength and global reach. In no way is it anti-AI; in fact, they are embracing AI where it works to improve the product. But they want to be the destination, not a content contributor to US tech giants. Time will tell if it pays off, but there is something reassuringly confident and, dare I say it, British in their approach.
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AI and Journalism
AP CEO: Factual journalism essential for AI Ap - At the Axios Media Trends Live event, AP President and CEO Daisy Veerasingham emphasised the critical challenges facing journalism, including the struggle for trust, the impact of digital technology on media consumption, and the financial pressures on news organisations. She called for innovative revenue models and collaboration among industry stakeholders to ensure the sustainability of quality journalism in a changing landscape. |
Journalists Need Their Own Benchmark Tests for AI Tools Cjr - A recent OpenAI study explores the intricacies of large language models (LLMs), revealing how training data diversity and model architecture influence their performance. The research highlights both the potential and limitations of LLMs, emphasising the need for ongoing efforts to enhance reliability and address biases in AI language processing. |
Letter from the Editor: AI tools used responsibly don’t replace journalism, they make it stronger Mlive - September 18, 2025 MLive has embraced AI tools to enhance journalistic efficiency by automating routine tasks, allowing reporters to focus on in-depth storytelling, while emphasising the crucial role of trained journalists in maintaining credibility and core journalistic values. Senior editor Eric Gaertner underscores the importance of transparency and high standards to ensure that AI complements rather than replaces human intuition and accountability in journalism. |
On generative AI: The News-Letter’s commitment to journalistic integrity The Johns Hopkins News-Letter - September 16, 2025 The News-Letter at Johns Hopkins University has opted against using generative AI in its journalism, citing concerns over accountability, copyright infringement, and the potential erosion of critical thinking in the writing process. The publication explains the importance of authentic human input and community engagement in producing quality content. |
15 essential tasks GPTs can do for journalists Journalism - September 18, 2025 Generative AI tools like GPTs are revolutionising journalism by streamlining routine tasks, enabling reporters to focus on impactful stories while enhancing efficiency through applications like summarisation and real-time fact-checking. However, careful oversight is essential to maintain journalistic integrity, as AI-generated content requires thorough fact-checking and human judgment. |
Journalism at Risk in the AI Era Harvard Independent - September 18, 2025 As generative AI reshapes the journalism landscape, traditional publishers face mounting challenges from declining traffic and revenue, prompting calls for fair compensation and innovative strategies to engage audiences. Experts emphasize the need for protective measures against content scraping and advocate for partnerships that could help sustain smaller news organizations in this evolving digital ecosystem. |
Armed For AI: Three Principles For Defending Journalism The International News Media Association (INMA) has introduced three key principles to safeguard journalism in the digital and AI age, highlighting its essential role in democracy, fair compensation for journalistic content, and the need for fair competition in the digital marketplace. As part of these efforts, the Associated Press has forged partnerships with OpenAI and Google to ensure that accurate, independent journalism informs AI systems and combats misinformation. |
Business Insider says journalists may use AI to draft stories Digital Watch Observatory - September 18, 2025 Business Insider has introduced a memo allowing journalists to use AI tools for drafting stories while insisting on accountability for the content produced. While some staff appreciate the clarity and potential for efficiency, concerns linger about maintaining editorial quality and avoiding over-reliance on AI creativity. |
Tribal nations put sovereignty at the center of future with AI Asu - September 19, 2025 The upcoming conference "Artificial Intelligence in Indian Country" at Arizona State University will explore how Native communities can assert their sovereignty in the digital age by shaping AI technologies to align with their cultural values and governance. With insights from leaders like Traci Morris, the event aims to empower tribes to actively innovate and engage with AI, ensuring they are not left behind in critical policy discussions and technological advancements. |
AI chatbots and mental health: How to report responsibly on a new risk Association of Health Care Journalists - September 16, 2025 In this insightful session, Moderator Karen Blum leads a discussion with Dr. Keith Sakata and Dr. John Torous, exploring innovative approaches to integrating AI and digital technologies in mental health care. Both experts share their groundbreaking work on enhancing treatment delivery and promoting digital equity in psychiatry. |
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AI and Academic Publishing
AI in academic publishing BMJ Group - Helping doctors make better decisions - September 17, 2025 In the inaugural episode of Chats by Wiley, CTO Ian Mulvany and AI product management director Ray Abruzzi explore the urgent need for AI adoption in research and publishing, discussing practical challenges like model finetuning and performance risks. Ian shares insights from his work on a robust app, highlighting his disciplined workflow and innovative use of LLMs, while reflecting on the "fear of not operating" in the rapidly evolving AI landscape. |
Getting to know AIRA: our digital teammate and detective Getting to know AIRA: our digital teammate and detective - September 16, 2025 Celebrate Peer Review Week 2025 by exploring AIRA, Frontiers' AI assistant, which has revolutionized research integrity since 2018 by performing over 40 rapid quality checks on manuscripts and identifying potential ethical issues. AIRA enhances the peer review process by recommending suitable reviewers and detecting fraudulent practices, all while supporting human editors in making informed decisions efficiently. |
Study: Reviewers increasingly divided on the use of generative AI in peer review A recent IOP Publishing survey highlights a growing divide among physical sciences reviewers on the role of generative AI in peer review, with 41% viewing it positively and 37% negatively. While concerns about ethics and privacy persist, there is a call for integrating AI tools to enhance the peer review process without compromising human judgment or research integrity. |
Rethinking peer review in the AI era with responsibility and transparency Www.elsevier.com - September 15, 2025 As AI continues to reshape scholarly publishing, experts like Alina Helsloot and Dr. Bahar Mehmani stress the importance of human judgment in peer review processes, emphasizing that AI should enhance rather than replace critical thinking and ethical discernment. The future of scientific publishing will focus on a collaborative approach where AI tools support researchers and editors while ensuring transparency and maintaining human oversight. |
Artificial Intelligence as a Scientific Copilot in Analytical Chemistry: Transforming How We Write, Review, and Publish Acs - Artificial intelligence is revolutionizing analytical chemistry by automating experimental processes and enhancing data analysis, enabling faster and more accurate results. With its ability to identify patterns and assist in method development, AI is streamlining workflows and transforming the future of chemical research. |
Peer review in the age of artificial intelligence – Physics World Physics World - September 18, 2025 Peer Review Week 2025 will explore "Rethinking Peer Review in the AI Era," addressing the divided opinions among physicists on the role of artificial intelligence in academia. As the debate highlights both potential benefits and ethical concerns, the academic community must carefully consider how to integrate AI while maintaining the integrity of scholarly publishing. |
Proofig AI and Turnitin Deliver Unified Integrity Checks for Text and Images in Scientific Publications Prweb - September 22, 2025 Proofig AI has partnered with Turnitin to launch PubShield, an innovative dual-screening platform that combines text similarity analysis and image integrity screening, ensuring comprehensive integrity reports for researchers before publication. This collaboration aims to enhance academic integrity by efficiently detecting plagiarism, image manipulation, and potential AI-generated content in a streamlined workflow. |
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