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MediaMorph Edition 69 - by HANA News
Three trends in workplace AI
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The written-by-a-human bit
Asked to speak at the AI-West event last night in Bristol on “AI Tools to Build Efficient Workflows & Apps”, I flagged three trends we are seeing in workplace AI adoption - my full deck here.
💡Trend 1- Context is king - give your model as much information as possible to form intelligent, relevant responses. Context Engineering is set to replace Prompt Engineering and use MCPs to connect to internal databases.
💡Trend 2: Trust remains a barrier to adoption. Who is to blame when things go wrong? Data from online payments firms suggest Braintrust is on a tear as a solution to alleviate CTO and legal concerns around evals, observability and agent reliability
💡Trend 3: The rise of horizontal AI platforms and browsers. I remain a big fan of the vertical specialist AI solutions like Gamma for presentations, Granola for call notes, Beyondwords for transcription, and Fyxer for email management. But the LLMs are moving fast into the application layer and looking to bring the full suite of tools into your browser as always-on assistants.
Credit to A16Z’s research on The AI-Native Office Suite – Can AI Do Work For You?
At Mathison, we have built contract review tools, CRM tools, report builders, form fillers and more. Put an end to copy and paste. For more information on creating bespoke agents to slash your software bills, book a call today.
Meanwhile, two AI and Media stories to flag this week. Penske Media Corporation, owner of Rolling Stone, has sued Google, alleging the tech giant illegally uses its journalism to power AI summaries and therefore reduces traffic to its sites. Google has largely been out of the firing line with OpenAI, Perplexity and Cohere receiving most of the flak, so this represents a new significant skirmish.
Finally, The Hollywood Reporter lifts the lid on mega-AI podcaster Inception Point AI, who use 184 custom AI agents to pump out 3000 different episodes a week, and see what sticks—queue mass AI-slopapocalypse hysteria. At $1 cost per episode and 10 million downloads, the financials may just stack up, but don't expect any Webby Awards.
Mark Riley, CEO Mathison AI
Hi
AI will be a substantial competitive advantage for those who master it. But most are still struggling with adoption because rolling out a chatbot or copilot isn’t enough to get people using it.
At Mathison AI, we are helping CEOs like you rapidly discover and prototype high-impact AI use cases tailored to your business.
We’re currently working with global and local enterprises to identify areas where AI can drive real operational value — from automation and cost savings to entirely new product ideas.
If you’re exploring AI and want a clear, low-risk way to get started, I’d love to share how we approach it through fast education sessions and hands-on prototyping.
AI and Journalism
Rolling Stone’s parent company sues Google over AI Overviews Theverge - Penske Media Corporation, the publisher of Rolling Stone, has filed a lawsuit against Google, claiming that the tech giant's AI-generated Overviews infringe on its intellectual property and threaten its business model by diverting traffic away from its websites. This case highlights the growing concerns over AI's impact on media, particularly regarding copyright and fair competition in the digital landscape. |
Penske Media sues Google over AI search overviews Axios - Penske Media Corporation has filed a lawsuit against Google, alleging that the tech giant unlawfully uses its journalism to enhance AI-generated summaries, threatening the financial viability of original reporting. The case underscores the ongoing conflict between traditional media and tech companies over content usage and compensation in the era of artificial intelligence. |
In the AI era earned media is king, and content its queen In today's AI-driven landscape, brands must adopt proactive management strategies that prioritize transparency and authenticity to navigate real-time communication challenges. Leveraging AI tools for sentiment monitoring and trend prediction is essential for building trust and engaging effectively with a tech-savvy audience. |
Slop Till We Drop: AI short-termism will kill the media Medium - September 12, 2025 Inception Point AI's controversial approach to podcasting, generating thousands of low-cost episodes weekly, raises concerns about the future of quality content in journalism as the industry grapples with the impact of AI on creativity, revenue, and audience trust. The shift towards AI-driven media could lead to a proliferation of low-quality content, challenging traditional monetization strategies and highlighting the urgent need for collaboration between journalists and tech innovators. |
School in 2026 and an unprecedented partnership with the network Nordic AI Journalism (NAIJ) Newmark J-School - September 9, 2025 The Craig Newmark Graduate School of Journalism at CUNY, in partnership with Nordic AI Journalism, is launching two tuition-free AI training programs for journalists in 2026: the AI Journalism Lab: Builders and Leaders. These programs aim to equip journalists with skills to harness generative AI in news production and leadership, with an info session scheduled for September 24. |
Newsletter: In France, AI profits go to reporters — so why are U.S. journalists shut out? Members of the NewsGuild and CWA celebrated Labour Day across North America, emphasising labour solidarity and workers' rights in journalism and communications. Events in cities like Washington, D.C., and Toronto highlighted the need for fair wages and better working conditions, showcasing the collective power of activism in the industry. |
‘Every Reporter has an AI Story to Tell’: Tips from an Award-Winning Journalist on the Risks of AI Gijn - Leading AI journalist Karen Hao will speak at the Global Investigative Journalism Conference in Malaysia, sharing insights from her impactful investigations, including work with Chilean activists against Silicon Valley's resource demands. Highlighting challenges in investigative journalism and the need for transparency, she emphasises the importance of innovative tools and resources, such as her AI Spotlight Series with the Pulitzer Centre, to better navigate the complexities of reporting on artificial intelligence. |
A survey of Chicago news consumers shows Gen Z is tuning out local news Poynter - Medill's annual survey reveals a significant shift away from traditional media, with audiences favoring independent content creators over mainstream outlets due to concerns about artificial intelligence's impact on quality and authenticity. This trend underscores the growing demand for relatable and trustworthy sources of information and entertainment, prompting traditional media companies to rethink their strategies. |
Wisconsin State Journal reporter fired for AI misuse speaks out Isthmus | Madison, Wisconsin - September 8, 2025 Audrey Korte, a reporter recently fired from the Wisconsin State Journal after publishing a flawed article on the Brayton Lot redevelopment, claims her dismissal lacked fairness and accountability due to a breakdown in the editing process and misuse of AI tools. In response to her experience, she has launched a blog called The Lightship to share insights about the news industry while navigating the challenges of her job loss. |
Journalism’s Digital Future: AI and Beyond Aku - Join media professionals and industry leaders at the WAN-IFRA Digital Media Conference in 2025, hosted by the Aga Khan University Graduate School of Media and Communications. This event will feature insightful sessions on digital media trends, technology advancements, and innovative monetization strategies, providing a prime opportunity for networking and collaboration in shaping the future of journalism. |
Christopher to cover AI for LA Times Talking Biz News - September 11, 2025 Nilesh Christopher has joined the Los Angeles Times as an artificial intelligence reporter, backed by a Senior Fellowship from the Tarbell Center for AI Journalism. With previous experience as a Nieman Fellow and contributions to outlets like Wired and The Atlantic, he brings a rich background in exploring technology's impact on culture and society. |
Microsoft at IBC 2025: Accelerating the frontier of media and entertainment with AI Microsoft Industry Blogs - September 9, 2025 The media and entertainment sector is rapidly evolving with the rise of Frontier Firms that harness the power of AI alongside human creativity to enhance storytelling, audience engagement, and operational efficiency. Microsoft is at the forefront of this transformation, empowering organisations like the NFL and NBA to leverage AI solutions for innovative experiences and streamlined operations, inviting others to join the movement at IBC 2025. |
What the Tech: Recognising ‘AI slop’ on social media Https://www.wrdw.com - September 10, 2025 A surge of low-quality, AI-generated content, dubbed "AI slop," is overwhelming social media with fake images and misleading articles, prompting experts like Hall to emphasise the importance of individual responsibility in verifying information. As misinformation blurs the lines of truth, he advocates for a cautious approach to sharing online content, encouraging users to seek multiple sources before spreading potentially false narratives. |
Google Pixel 10 Adds C2PA Support to Verify AI-Generated Media Authenticity The Hacker News - September 11, 2025 Google's new Pixel 10 phones now feature C2PA's Content Credentials, a digital manifest that enhances media transparency by verifying the origin and history of images and videos. With the highest security rating achieved through advanced technology, this initiative aims to combat misinformation and bolster trust in digital content amid growing AI influence. |
I Got an AI to Impersonate Me and Teach Me My Own Course—Here’s What I Learned About the Future of Education SingularityHub - September 12, 2025 This summer, an Oxford lecturer tested an AI tutor that crafted a personalised master's course on media and AI, revealing the transformative potential of hyper-personalised education. With insights into ethical dilemmas in AI and the importance of human teachers in guiding learning, the experience highlights how AI can enhance student engagement and motivation in academic settings. |
This Proposed Media Empire Runs on AI The American Prospect - September 12, 2025 Larry Ellison briefly topped the world's richest list following Oracle's stock surge tied to cloud contracts, while his son, David Ellison, is shaking up Hollywood by acquiring Paramount and eyeing a merger with Warner Bros. Discovery, a move that could reshape the media landscape and raise concerns over reduced competition and potential antitrust scrutiny. |
As AI films hit theatres, Department of Media students and faculty respond – The Arbiter The Arbiter - September 12, 2025 AI's growing role in the entertainment industry, highlighted by IMAX's collaboration with Runway AI on AI-generated films, is sparking mixed reactions at Boise State University. While some professors see opportunities for efficiency in production, students express concerns about job security and the devaluation of traditional skills. |
Hart now covering AI for The Verge Talking Biz News - September 11, 2025 London-based reporter Robert Hart, who covers artificial intelligence for The Verge, explores its social and ethical implications while tracking developments at major AI labs like OpenAI and Google DeepMind. With a background at Forbes and contributions to renowned publications such as Wired and The Guardian, Hart's insights are enriched by his Senior Fellowship from the Tarbell Center for AI Journalism. |
LinkedIn is targeting media outlets with AI search in mind Prdaily - The next phase of Global Engagement Operations (GEO) aims to strategically combine audience insights with AI capabilities to create tailored media strategies that enhance communication and foster deeper connections. This innovative approach promises to improve audience reach and engagement, driving impactful global initiatives. |
Over 100 Free New York Times Articles About How A.I. Is Changing Our World Nytimes - Of course! Please provide the text you would like summarized, and I'll be happy to create a concise summary for your newsletter. |
Publishers fear AI summaries are hitting online traffic Bbc - September 8, 2025 Suzanne Bearne highlights the challenges publishers face due to Google's AI Overviews, which are reportedly causing significant drops in click-through rates and revenue. As media companies adapt their strategies to maintain audience engagement, concerns over fair compensation for original content continue to mount, leading some to seek legal action against Google. |
The CEO of Google DeepMind warns AI companies not to fall into the same trap as early social media firms Business Insider - September 15, 2025 Demis Hassabis, CEO of Google DeepMind, warns against the rushed deployment of AI, advocating for a cautious, scientific approach to avoid the toxic pitfalls seen in social media. He emphasises the importance of protecting creators' rights over their likenesses amidst concerns about indefinite licensing agreements that could jeopardise their careers and personal brand control. |
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