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- MediaMorph Edition 60 - by HANA News
MediaMorph Edition 60 - by HANA News
Who Dares Wins - Wiley goes all in with Anthropic
Mark Riley
July 15, 2025
MediaMorph Edition 60 - by HANA News
Who Dares Wins - Wiley goes all in with Anthropic
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The written-by-a-human bit
In a bold move, academic publisher Wiley has gone all in with a strategic partnership with Anthropic, via their model context protocol (MCP). This alliance represents a significant shift in how their vast legacy of content will be ingested and accessed.
This follows Wiley’s partnership with Perplexity announced in May, and aggressive licensing deals that have already generated $40m in the fiscal year to May.
Media companies should take note. Many will be watching to see how this pans out - the risks are significant if, for example, Anthropic falls behind Google or OpenAI, or if regulatory / copyright disputes trip them up.
But the upside is relevance and revenue. Wiley’s content will be front and centre in the new AI academic landscape. Money could flow from API access fees, new institutional subscriptions that provide AI research tools and data licensing.
Integrating via the Model Context Protocol is a smart move, allowing for control, citations and attribution.
Many news organisations are twisting in the wind, hoping for a lifesaving solution that might involve charging AI bots for access or inference. Neither option is yet credible or proven.
Fortune favours the brave - media companies should be signing every AI training, inference, and partnership deal on the table, while they can.
Meanwhile, if there is an iceberg dead ahead, quaff all the free champagne you can.
Mark Riley CEO, Mathison AI
Hi
AI will be a substantial competitive advantage for those who master it. But most are still struggling with adoption because rolling out a chatbot or copilot isn’t enough to get people using it.
At Mathison AI, we are helping CEOs like you rapidly discover and prototype high-impact AI use cases tailored to your business.
We’re currently working with global and local enterprises to identify areas where AI can drive real operational value — from automation and cost savings to entirely new product ideas.
If you’re exploring AI and want a clear, low-risk way to get started, I’d love to share how we approach it through fast education sessions and hands-on prototyping.
AI and Journalism
Inside the Media’s Traffic Apocalypse Intelligencer - July 7, 2025 The media industry faces significant challenges as traffic declines and reliance on platforms like Google diminishes, prompting publishers to rethink strategies and prioritise direct connections with readers. Amidst these changes, specialised publications thrive by offering unique content, while traditional outlets struggle to maintain relevance in a landscape increasingly dominated by AI and social media trends. |
Media Briefing: AI payouts may be entering a new era Digiday - July 10, 2025 The evolving AI landscape is reshaping revenue models for publishers, with new frameworks like pay-per-query and Tollbit's bot paywall offering innovative solutions to monetise AI traffic. As publishers face declining digital reliance and increased AI crawling activity, they are adapting by exploring blockchain technology and direct audience engagement strategies to bolster their revenue streams. |
A New Era for News: Sharon Moshavi on AI, Micro Media and More International Center for Journalists - ICFJ President Sharon Moshavi and Interlochen Public Radio's Ed Ronco discussed the challenges facing journalism, including declining trust and the impact of AI, while emphasising innovative approaches like community-based reporting and cross-border collaborations to empower audiences. Moshavi highlighted the critical role of organisations like Voice of America in delivering trusted news and advocated for a shift towards actionable journalism that helps people navigate complex issues. |
Less hype, more drama: AI and the changing discourse of global news coverage Phys - A recent study from the University of Manchester examines how AI is portrayed in films, literature, and news, revealing that these narratives shape public perceptions and influence policy-making. By highlighting the impact of both utopian and dystopian representations, the researcher advocates for more balanced media portrayals to encourage informed discussions about AI technology. |
José Bayona wants to use AI to empower community media – and change how NYC talks to itself AmNewYork - July 11, 2025 José Bayona, a former NYC communications director, is revolutionising community media advertising with his new venture, Mosaic Connect, an AI-driven platform that connects advertisers with diverse community outlets in minutes. By streamlining the ad placement process and supporting smaller media organisations, Bayona is committed to empowering grassroots voices and enhancing diversity in advertising. |
Reporters turn to AI and ‘stand-up journalism’ to report on violence in the Peruvian Amazon LatAm Journalism Review by the Knight Center - July 10, 2025 Journalist Elizabeth Salazar's groundbreaking investigation into clandestine organised crime airstrips impacting the Kakataibo Indigenous community in the Peruvian Amazon has inspired "Death Flights," a stand-up journalism performance by Mongabay Latam. This innovative project combines storytelling and interactive elements to raise awareness about narco-trafficking and its devastating effects on Indigenous communities, while engaging audiences in critical discussions around environmental issues. Read more at LatAm Journalism Review by the Knight Center (8 mins) |
Politico/E&E News reporters go to arbitration over AI Talking Biz News - July 11, 2025 Unionised journalists at Politico and E&E News are in arbitration over the use of artificial intelligence in their newsrooms, challenging whether Politico violated their collective bargaining agreement on AI. This landmark case highlights the importance of union contracts in protecting ethical journalism amid the growing influence of AI, as emphasised by PEN Guild's vice chair, Arianna Skibell. |
How Common Sense Media Is Fighting for Kids in the Age of AI The organisation thrives through a strategic blend of major grant support, a focus on earned revenue, and an engaging CEO who fosters connections with tech leaders. This approach not only secures vital resources but also drives innovation and adaptability in response to the rapidly evolving technology landscape. |
The Defiant + DeepNewz Collaboration: How AI Can Help Journalism Thedefiant - July 11, 2025 One year into our partnership with DeepNewz, The Defiant has transformed its DeFi journalism by automating general crypto news coverage, allowing our editorial team to focus on high-quality, in-depth stories. This collaboration has boosted our traffic and audience engagement, enhancing our brand through rapid content publication and improved SEO. |
AI and Academic Publishing
Quality of scientific papers questioned as academics ‘overwhelmed’ by the millions published The Guardian - July 13, 2025 A recent incident involving a retracted scientific paper featuring an absurd AI-generated image highlights significant flaws in the current scientific publishing system, which is overwhelmed by an increasing volume of low-quality research. With experts calling for a shift towards prioritizing quality over quantity, the future may see AI playing a larger role in both authoring and reviewing academic work. |
Wiley's AI Pivot: A New Era for Academic Publishing? Ainvest - July 9, 2025 Wiley is partnering with AI startup Anthropic to revolutionize academic publishing by integrating AI into its extensive collection of scientific journals, aiming to enhance access to research while creating new revenue streams. This strategic shift leverages Anthropic's Model Context Protocol to maintain Wiley's relevance in a rapidly evolving industry, despite potential risks from competition and regulatory challenges. |
How AI is shaking up scientific publishing In August 2023, a professor discovered a physics paper referencing "regenerate response," highlighting the first known use of AI in academic writing, which led to its retraction. This incident, along with another biology paper featuring a bizarre illustration, raised alarms about peer review integrity, prompting major publishers like Elsevier and Nature Springer to issue guidelines amid growing concerns over AI misuse in academia, documented by librarian Alex Glynn. |
Writing without borders: AI and cross-cultural convergence in academic writing quality Nature - July 9, 2025 This study examines the evolution of academic writing quality from 2012 to 2024, highlighting disparities across geographic, linguistic, and economic contexts, particularly for non-native English speakers. It reveals the influence of AI tools on writing complexity and discusses the implications for inclusivity in academic publishing, while emphasizing the need for ethical considerations in AI usage. |
Researchers Busted Sneaking AI Prompts Into Papers For Positive Reviews Forbes - July 12, 2025 A disturbing new study reveals that researchers across multiple countries have manipulated AI-powered peer review systems by embedding hidden commands in their papers to secure favorable reviews, raising significant ethical concerns and trust issues in the academic publishing industry. As the pressure to publish intensifies, experts call for urgent reforms to enhance transparency, establish ethical guidelines, and shift focus from quantity to quality in research output. |
CEO of AI Detection Provider SeaportAi Exposed for Publishing AI-Generated Academic Textbooks on Springer Nature Springer Nature is investigating the implications of AI-generated fabricated citations in a new machine learning book, raising concerns about academic integrity and the reliability of scholarly work. This highlights the urgent need for rigorous verification processes to maintain credibility in an era of evolving AI technologies. |
Sowing Seeds of AI: Cultivating Generative AI Tools in Teaching, Research, and Publishing Prweb - July 10, 2025 Join the 2025 AAEA Annual Meeting on July 29 at the Sheraton Denver Downtown Hotel for an enlightening session titled "Sowing Seeds of AI," where experts from the University of Arizona and Purdue University will discuss the transformative role of generative AI in research, teaching, and publishing within agricultural and applied economics. Don't miss this opportunity to engage with innovative ideas and ethical considerations that are shaping the future of the field! |
Weekend reads: Western publishing at a ‘breaking point’; NIH to cap publisher fees; sleuths say their work is being ‘weaponised’ Retraction Watch - July 12, 2025 This week at Retraction Watch highlights critical issues in scholarly publishing, including a viral paper on black plastic utensils facing scrutiny, the retraction of a flawed wildfire smoke study, and ongoing challenges related to diversity and research integrity. With over 500 COVID-19 papers retracted, discussions also focus on conflicts of interest, funding cuts, and the pressure to publish leading to misconduct in academia. |
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