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- MediaMorph Edition 38 - by HANA News
MediaMorph Edition 38 - by HANA News
Will Attribution Engines Save Media?
Mark Riley
February 11, 2025
MediaMorph Edition 38 - by HANA News
Will Attribution Engines Save Media?
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The written-by-a-human bit
The new kids on the AI block are several startups called “attribution engines”, all of which, in one way or another, aim to solve the pressing problem of taming AI search engines to reward content creators fairly.
Leading solutions include Bill Gross’ ProRata AI and James Smith’s Human Native, as well as ScalePost, Sureel, Tollbit, Spawning AI, Valyu and, to a lesser extent, Dappier.
The differences are nuanced. ProRata, TollBit, and Surreel are trying to solve the problem with algorithms that track attribution and reward rights holders, even if they manage via micro-payments. Meanwhile, Human Native and ScalePost are creating marketplaces to connect rights holders directly with AI platforms and manage the value exchange.
According to Madhav Chinnappa, VP of Partnerships at Human Native, “We help rights holders get a fair deal for their content by benchmarking and evaluating datasets to demonstrate their quality and value. We also give them granular control over which use cases their work is licensed for and at what price.”
Both approaches are elegant and ethical, promising to reset the smash-and-grab mentality. Hopefully, we are now in the post-Napster era.
Of course, larger publishers can forge their own deals, but for the long tail, there are now multiple options for protecting copyright. My advice is to investigate a combination of Prorata for inference and Human Native for training data.
Meanwhile, we're surfacing an interesting thought piece from Tech Policy Press today: Could an Alliance of News Organizations Build an LLM for Journalism? This worthy idea deserves exploring, even if news organization alliances are notoriously hard to pull off.
Mark Riley, CEO of Mathison AI
AI and Media and Journalism
Could an Alliance of News Organizations Build an LLM for Journalism? Tech Policy Press - February 7, 2025 As news organizations grapple with the dual-edged sword of AI's efficiency and potential exploitation, a proposed "Newsroom Tooling Alliance" aims to empower journalists by creating a collectively owned language model while addressing data sharing concerns. This initiative seeks to foster sustainable relationships between newsrooms and technology firms, ensuring that intellectual property is protected and collaboration thrives amidst competition. |
The triumph of hope over experience: The latest on how AI is not solving the local news crisis Media Nation - February 5, 2025 Tech journalist Ed Zitron critiques the hype around large language models like ChatGPT, calling them error-prone tools that lack genuine innovation, while highlighting the mixed reactions to AI in journalism, where projects utilizing AI raise concerns about accuracy and the irreplaceable human element in storytelling. As AI-generated content spreads, especially in local news, the challenge remains: can technology truly enhance community engagement without sacrificing integrity and connection? |
Fifteen essential AI resources for publishers Press Gazette - February 6, 2025 Stay ahead in the AI landscape with engaging podcasts, insightful newsletters, and hands-on learning through key events and tools, while being mindful of privacy, bias, transparency, and ethical considerations. Embrace the opportunities AI presents for publishers while navigating its challenges for a successful future. |
Inside a network of AI-generated newsletters targeting “small-town America” Good Daily is an AI-generated newsletter network run by Matthew Henderson. It operates in 355 U.S. cities and raises concerns about transparency and authenticity due to its use of identical testimonials and lack of local engagement. While it aims to support local journalism by summarizing news from existing outlets, critics argue that it competes with these sources for advertising revenue and lacks genuine community involvement. |
Tech Companies And Journalism Companies Join Forces, Sometimes Forbes - February 3, 2025 In the evolving digital landscape, collaboration is on the rise. Google partners with the Associated Press to enhance news accuracy through AI integration, while other media outlets take legal action against AI firms for unauthorized content use. This dynamic reflects a split in the industry, with some organizations forming partnerships for authorized use and others pushing back through lawsuits. |
In a Volatile Landscape for AI and Labor Rights, Journalists at ABC Secure a Win Cjr - The journalists' bargaining unit at ABC News has reached a tentative agreement with management that enhances wages, job security, and working conditions, reflecting the critical role of union representation in the evolving media industry. This landmark deal could set a precedent for other news organizations navigating similar challenges. |
Journalism needs to adapt to fit today’s society The Tide - The rapidly evolving media landscape, shaped by social media and AI, poses challenges for investigative journalism, yet its critical role in holding power accountable remains vital, especially in regions with restricted free speech. Journalists can harness AI to enhance their work while continuing to confront societal issues like corruption and racial injustice. |
In a world of noise, we need VOICES: The European Festival of Journalism and Media Literacy Ebu - February 5, 2025 Join us at VOICES 2025, the European Festival of Journalism and Media Literacy, in Zagreb from February 28 to March 1. Hundreds of participants and over 70 speakers will explore critical topics like journalist safety and AI in media storytelling. Experience engaging sessions, interactive workshops, and a vibrant cultural program as we equip you to navigate today’s complex information landscape! |
Millions Downloaded The DeepSeek AI App. Experts Say It’s Time To Delete It DeepSeek is shaking up the AI industry with its open-source model that dramatically lowers API pricing, making advanced AI technology more accessible for startups and enterprises alike. This disruptive approach not only fosters innovation and collaboration but also challenges established competitors to rethink their pricing strategies. |
Don't allow AI to decide your news consumption. Find sources beyond social media | Opinion Oklahoman - February 6, 2025 National News Literacy Week highlights the urgent need for media literacy in an era dominated by social media, where algorithms can mislead users and spread misinformation at alarming rates. With over 80% of teens struggling to distinguish between reliable news and falsehoods, initiatives aimed at educating both young people and adults are essential to combat the rising tide of misleading information. |
Lee Enterprises Partners with ProRata.ai On AI-Driven Local Content And Ad Tools Lee Enterprises, Inc. has partnered with ProRata.ai to leverage AI-driven tools for hyper-personalized local content and real-time advertising, enhancing connections between local audiences and businesses. This innovative partnership aims to establish sustainable economic models for creators while promoting a fair information ecosystem through their involvement in Perplexity’s Publishers’ Program. |
AI and Academic Publishing
How are researchers using AI? Survey reveals pros and cons for science Nature - February 4, 2025 A recent Wiley survey of nearly 5,000 researchers reveals that AI tools for tasks like manuscript preparation and peer review are poised for widespread acceptance, with 72% expressing interest in using AI for these purposes within two years. Despite the enthusiasm, only 45% currently use AI, highlighting a gap between interest and adoption, particularly among early-career researchers. |
Researchers think AI outperforms them most of the time Research Professional News - February 4, 2025 A recent Wiley study reveals that nearly 5,000 researchers believe generative AI can outperform humans in over half of research tasks, especially in writing-related areas, though many face barriers due to a lack of guidance. With a growing demand for clear AI usage guidelines from publishers, researchers are urged to adapt to the increasing integration of AI technologies in their work to remain competitive and effective. |
Libraries are already contending with crappy, AI-generated books. Literary Hub - February 5, 2025 Librarians are grappling with an influx of low-quality, AI-generated content in their digital collections, which complicates their ability to manage resources and protect patrons from misinformation. As challenges mount, calls for action against unvetted materials highlight the need for grassroots organizations to reclaim agency in a tech-dominated landscape. |
New AI policy to be launched on Biology Letters Royalsociety - September 16, 2024 Starting February 3, 2025, Biology Letters will mandate authors to disclose their use of AI in manuscripts through a detailed AI statement and supplementary materials, ensuring transparency in scientific research. This initiative aims to clarify AI's contributions and will adapt based on community feedback. |
Federating Publishers E-flux - The book Chimeras: Inventory of Synthetic Cognition challenges conventional narratives around AI by exploring its societal impacts through a diverse range of interdisciplinary perspectives. It highlights the potential of alternative publishing models, advocating for collaborative approaches that foster knowledge-sharing and inclusivity amidst the complexities of synthetic cognition. |
IPA Joins an International Statement on the Paris AI Summit Ahead of the third international AI Summit in Paris, 38 agencies have united in a pre-event statement advocating for responsible AI development and global cooperation to tackle ethical and social implications. They emphasize the need for transparency, accountability, and collaborative efforts to address risks like bias and job impacts while fostering innovation. |
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